The level of involvement of the consumers -fans in the sports jargon, differs for each of the way. The buyers comprised of local and expatriate fans. The content was out-dated, the format was hard to read, and it experienced many crashes while the app was open. Disclaimer: This work has been submitted by a student. It could be an offering that is neither of the two but is consumed by the people. To export a reference to this article please select a referencing stye below: If you are the original writer of this dissertation and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! This makes the overweight feel out of place. media convergence is a process, not an endpoint. It had a TRP of 6.7 amongst women which is a considerable number considering the fact that Indian women are generally not much into watching sports. The popularity that these sports command has attracted the attention of sponsors and advertisers. In most cases, the result is enhanced prosperity and democracy. Is it truly about club over country? The concept of Basking in Reflected Glory(BRIG) talks about the highest degree of association where a fan is a loyal even if the team does not perform well(Cialdini, 1976). Initially the sports leagues were owned by individuals or entrepreneurs but with the growing popularity it has achieved the status of an industry and has been successful in attracting corporate and has taken a more formal structure than a mere source of entertainment. Change ), You are commenting using your Facebook account. the fan community that it h. Manchester United stands for excitement and great entertainment all so because right from Cantona to Giggs to Rooney and Ronaldo, the club has stalwarts who are both excellent at the game and are trend setters in their own way. So we know that media convergence offers many opportunities to society, but what may be less apparent is that it also poses many challenges too. Many negative effects have been recorded, and kids often spend more time watching television than on any other activity. It works on a franchise model where each of team is owned by an industrialist, a celebrity or is a joint venture. Many communications specialists believe that it is the content that matters, not the channel. It has the potential to help, and to harm, as is true with most media types. Parallels can be drawn between Sports and a Consumer Product. After studying the responses from the sample, the research would help arrive at answers to various questions regarding the future of the sports industry in India. The cricket economy world over is 1bn USD to which India contributes to more than 60%. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. Free resources to assist you with your university studies! University of Phoenix Material Media Convergence Worksheet Write brief 250- to 300-word answers to each of the following: QuestionsAnswers What is meant by the term media convergence with regard to technology, and how has it affected everyday life?The term media convergence with regards to technology is defined as a process of combining together the telecommunications and computers and … They also fulfil social needs like a sense of affiliation or belongingness to a community or a group of people who think alike. Females have been considered as recent researches show that there are an increasing number of women who have started following sports and participating in it. Quantitative studies use the deductive logic to explain social facts (Horna, 1994, p. 121) and thus would help in understanding the behavioural component. The other popular sports would include Soccer, Tennis and Motor Sports as revealed by a TAM report. Andy Mulligan(2009), says, “ Brands are often, somewhat lazily by some people, equated with pure commercialism and worse still with a kind of ‘fluffy’ marketing that is about ‘spin’ and not substance.” He is of the view that though Sport is a huge industry, managing teams is not in the least similar to managing a business. The Observer defines media convergence as the ongoing creation of a network between different media forms and platforms, rather than the mere merging of outlets. But with the converging media and the Westernization sports like soccer, basketball, motor racing have observed an increasing fan base. So, does globalization have more of a positive or negative effect on our world? ]]> Convergence and Divergence: Two Parts of the Same Process. For example, the New York Times provides only a select portion of its content through its social media platforms and website for free, while the more detailed stories and the remainder of the content is available only through a subscription. They fight for consumers who have a plethora of other entertainment options to select from. A few years back it may have sounded like an idea by Slartibartfast from the legendary planet of Margarathea(from the Hitchhikers Guide to the Galaxy) but with the advent of technological platforms this ain’t a far-fetched idea any longer but is the reality of the present times. Nothing had grabbed the attention of the masses & the classes at such a scale ever before. ( Log Out /  The concept of a sport being a brand may sound a little ridiculous at first, but the figures don’t lie. What Negative Effects does Social Media have on Teenagers? Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Convergence is the process where several media channels come together to exist and operate in synergy. Media convergence is cheaper than employing multiple employees specializing in only one platform (e.g. For example, my hometown newspaper produces a reliable hard copy newspaper, but when they attempted to release an app to coincide with the paper, it was not very successful. Media Convergence has brought about a shift in the control that the content creator had over it’s property. Media convergence is something that impacts us all down to our every day life and such has become the way of life that society adapts and changes accordingly. Earlier people used to watch just the league finals but now they have the option to follow their favourite teams irrespective of their geographic location and time. Apart from this it would help brand managers and sports consultants to design the branding strategies for the various sports brands so that they can sustain themselves in this highly competitive and unpredictable market. It has brought about a sense of Post Modernism to the field of media consumption where the consumer is not an audience but is also a co creator. Thus it is not equivalent to being a spectator. This is applicable across industry sectors- say a sponsor of something like MTV Roadies who would end up owning the content rights of the show- just to kick competition out of the advertising sphere for the show. Early radio stations partnered with newspapers in order to read news on the air, for instance, and MTV merged radio and television to a certain extent. VAT Registration No: 842417633. This has also helped in attracting better players as the salaries are far better, improved facilities to train and huge advertising expenditures to build the fan base. This has brought in a certain amount of unpredictability in the responses that a media would receive. In 2008 the remote wars in the households in India had struck a truce as all the members in the family were glued onto one thing -the IPL for their own different reasons. The Internet and social media platforms allow journalists to release news in real time – a feat that a hard copy of a newspaper is unable to offer – as well as issue the same non-time sensitive material that they may release in the actual paper. New Yorkers received tweets about an east coast earthquake thirty seconds before they had even felt it. For example the National Football League (NFL) in the USA announced the first competitive game between the Miami Dolphins and the New York Giants in October 2007, more than a 50,000 tickets were sold within 3 days of the announcement. Manchester United has a huge fan base of close to 24 million in China alone which is more than the number of viewers in Britain. The brands in this industry are not same as the rest but there are strategies that remain the same. With the audience being exposed to a plethora of media platforms it gets tough to understand what has had what kind of effect on the consumer. The IPL website had 50mn page views in the first week and had received 530,000 column cm of stuff written about it in the newspapers in the Season 1. The idea of getting information from different news sites and platforms is very convenient, but its only effective if an audience trusts and appreciates each of the platforms. Next year IPL struck again-grander and better. Dec. 2, 2020. This was the reason why we saw Master Blaster Sachin, Zaheer and Harbhajan promoting Luminous Invertors and Sehwaag advertising for Jetkings an equipment hardware manufacturer. Worse, you might have difficulty accepting good things in your life because you don’t believe you deserve them. The number of “E Loyals”- people who don’t hold a season ticket or have been to watch a live match but support the game and the club as they have been exposed to it online or on TV- has been rising in the last few years. The IPL ’09 had rung the death knell of the whole arena of player management in India as small size sponsors signed the best of the players in the Indian team for a year at dead cheap prices. You can view samples of our professional work here. It is through globalization that leaders address inequalities since information and openness get promoted. It is not only a promise that a company makes, or an assurance to the quality of the product as mentioned by Aaker(1991) but it also has a psychological role to play. The sport has a long heritage in UK and has the most prestigious premiership in the world and has attracted players from all four corners of the globe. Therefore to understand their behaviour and attitude statistical data about what they watch and how often do they watch does not help in the quest to understand what makes them a fan. They also have to weigh the pros and cons of how placing their content across multiple platforms affects their revenue. This phenomenon has been termed as Basking in Reflected Glory (BIRG) (Cialdini et al., 1976). Media convergence generates many obvious opportunities for creative industries to circulate content and advertisements. There are many forms of media. When a FMCG brand has to be made global, what companies generally do is start operations in the country where they would like to have a presence. ( Log Out /  It is not solely technological but there is a huge gamut of socio- cultural paradigm shifts that have changed the way the consumer evaluates a product, makes his decision and his social interactions to seek information. The media analysts refer the players, the clubs and the leagues as the “brand” (Globalisation of the league, Dr. Bridgewater, 2007). This has brought a whole new dimension of competition to the traditional media platforms. Media Convergence and Society. Mass media has had both positive and negative effects on people, especially young people who have grown up consuming media from many different mediums. Another benefit is that media convergence allows sources to reach a broader audience with the same media message presented across different platforms to fit the needs of each consumer. The questions that loom large are “Has the traditional media died?” or “Has it just reduced to a mere supporting media?” or “Have the rules of the game changed?” or “Is it a new game altogether?”. What constitutes a sports brand is questionable. If Beckham is the brand then it is dedicated, suave and down to earth (Milligan, 2004). With the advent of the Internet, however, possibilities for media convergence have exploded. What Negative Effects does Social Media have on Teenagers By:Ashton Marshall Introduction The speed of social media's progression is at an alarmingly high rate. Thus the competition in not limited to just the sports industry but is with the larger entertainment industry (Grauer, 1989). A fan “represents an association from which the individual derives considerable emotional and value significance” (Madrigal, 1995, pp. Blog. Media influences public opinion and impacts the choices that people make. The qualifiers for the Champions League or the NASCAR have a sizeable number of viewers as does the grand finale. It is argued that the league can be taken as a cartel of these entities i.e. The clubs are no longer just teams whose players lend it its brand value. The negative effects of media on children are manifested in terms of their changing mental setup and the declining quality of their lifestyle. It is conducted to understand what is it that makes them commit their loyalties to a particular team and how does this affect the economics of the industry. It also includes the experience that the producer of the media makes the consumer go through (Viau, 2001). Media cross-ownership is the common ownership of multiple media sources by a single person or corporate entity. More than half a billion people tune in to watch the weekly games world over. 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