Here are the trends that we, and other experts, think you need to be aware of ahead of the new year: There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. In 2020, social media marketers should put more emphasis on building online communities to grow their customer base. 1. Those brands that are seeing more engagement from their followers are doing so by building communities around their content. However, there are other general benefits that come from brands being active on social media, such as: With every app-update comes more creative ways to enhance your social media marketing and hit those KPIs. And these things, of course, will have a big impact on marketing too - brands and marketers need to be on top of these trends and act accordingly.". Visually plan your posts. Instead, prioritise which networks are the most effective for your audience and business objectives, and focus on producing different kinds of content to maximise results. Social business loop means businesses, without much authority or awareness, heavily rely on social media to promote business and end up generating little to no leads by attracting non targeted audiences. Join 50,000 others getting the latest social media news, insights and trends every week with Hopper HQ's Trending newsletter. Niels Tukker ziet de verschillende social media platforms terrein aan elkaar verliezen: … As well as offering an easy way to speak to customers and quickly deal with issues – especially as everyone is so connected to social media – this form of customer service offers benefits for brands. It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. One of the most important and tricky aspects of Facebook ads or promoted content is testing out different target audiences. “I am so passionate about this subject that it is going to be the focal point of my next book, Age of Influence, which publishes in March of 2020, but needless to say I hope that marketers in 2020 will realize that social media is not just a place to market to people, but really is the ultimate forum for you to find and collaborate with a variety of social media users of varying influence that can help push your marketing objectives forward.”. Taking on nano or micro-influencers as brand ambassadors means that they can share posts about your brand but also engage in conversions with their highly engaged following or others within communities. And if it’s not on yours, it should be! Analysing your competitors’ social media marketing activity is an important and valuable part of your strategy. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience. The necessity of social media for business growth cannot be overemphasised. Remember: you need consent to repost somebody’s content! But, social media marketing is always changing. "In the same way that social media became a real alternative for an actual social life, it is rapidly evolving as a customer service tool. This may vary depending on resources, but predominantly involves weighing up: It’s hard to know where to start, so try and think about your target audience and really get to the heart of what matters to them and what they’re most likely to react to. You can also use overlaid text to highlight your call to action in your video. Learn how to build a relevant & engaged following. • @girl_lovinglife threw rules to the wind + set her imagination free to capture this #BucketList view in France. 5 Social Media Marketing Strategies to Look For in 2020. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently… Research has shown that businesses with plans succeed…. This can lead to more engagement at a lower cost, as well as increased trust in a brand that is more likely to culminate in conversion. Websites such as Booking.com share photos of incredible travel destinations taken by the Instagram community, making their feed a haven for anyone with a dose of wanderlust. You might think a Facebook campaign is brilliant, but if it doesn’t do what it was meant to, then it’s a waste of time and resources. Activity needs to be authentic and human in order to position your brand as a friendly, trustworthy source. The Social Media Marketing toolkit contains: Start your Digital Marketing Plan today with our Free membership. Once you have your core objectives decided, you can proceed with the next steps…. Facebook offer a great feature called ‘Lookalike Audience’ to help you reach an entirely new group of people who share characteristics with your existing customers and target demographic. For more info and practical tips on how to include Instagram contests in your social media marketing, check out our 5 Step Guide! Missguided have a very clear and recognisable brand voice on Instagram which is well aligned with their target demographic: HAPPY 1ST DECEMBER BABES #missguided #christmas, A post shared by MISSGUIDED (@missguided) on Dec 1, 2018 at 12:00pm PST. • • • @GoProFR #GoProFR #GoPro #December #Mediterranean #2018 #NewYear #Coastal, A post shared by GoPro (@gopro) on Dec 1, 2018 at 6:53am PST. For more strategic planning ideas, check out our post on how to create a social media marketing plan. They are incredibly diverse, and the 24 hour time limit allows brands to be a bit less regimented with the content they put out. This strategy links back to tip #3 and is a great example of planning campaigns in advance for time-sensitive trends! One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Your brand needs to offer more than memes - you need to deliver content that has a positive and memorable impact on your audience and that provides as much value as possible. This kind of sharing is invaluable for your brand’s Facebook content, and will mean your posts are seen by far more eyeballs than usual. As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. A CTA is particularly important if you’re planning on your video content being a Facebook Ad, as it will help drive users towards your website. In this guide, I put together a list of the top do’s and don’ts of social media marketing for business owners in 2020. To see the best return on investment (), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here.Think TikTok influencers, augmented reality (AR) social commerce and video storytelling. The most engaged social media channel in the world, Instagram is a necessity for brands of all shapes and sizes. But it’s not only products that can utilise UGC on Instagram! It simply means that most of your customers are online and using social media every day. See how it all links up? Social media. Battenhall conducted research that found that 98% of Instagram accounts use Stories, while 400 million users watch Instagram Stories on a daily basis. SOCIAL MEDIA MARKETING FOR BUSINESS 2020: Beyond 2019 With The Ultimate Mastery Workbook For Beginners, Make Money Online With Affiliate Program,Use Your Branding On Facebook Twitter Instagram Youtube: MILLER, CHANDLER, PREACE, DONALD: Amazon.sg: Books User-generated content has a 4.5% higher conversion rate on Instagram, proving its value for businesses. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. Tijdelijke content blijft populair. Optimize your Page for engagement. Now we’ve covered a brief overview of what social media marketing is and how it can benefit your business, let’s move on to the practical bit. Remember that a huge proportion of Facebook users watch videos on the app without sound – so make sure to annotate and subtitle all your video content to keep people watching. Where will you go? They’ve made UGC align so perfectly with their brand, showing that it’s not just about the camera, but about where you go and what you do with it. Your social media marketing strategy will summarize and plan everything you hope to achieve from participating in social media. Maisie Tomlinson - marketing coordinator for Penguins Events and Incentives. As with all new features, Facebook promotes accounts using them in order to encourage more users to do so. If you want to save yourself hours of time and generally enhance the quality of your social media marketing, you need to schedule content. I'm talking about authentically engaging with those in your community who are already following you and are already nano if not micro-influencers and finding a way to collaborate with them. "I also think that there will continue to be a big push towards making social media more private and secure for its users - this has been a big problem recently and many people are just realizing how truly dangerous a lack of online privacy can be. They can offer great benefits for brands, including a relatively high earned media value, especially now that Instagram usage is continuing to grow at an elevated rate. The result has been huge growth in the usage of this format for Instagram in particular, which as of January 2019, boasts 500 million daily active Stories users across the globe. Facebook is a platform for communities, and in a world where we’re rejecting advertising more than ever, Facebook groups offer a saving grace for individuals looking to share knowledge and support one another. There are many brands, both B2C and B2B, that have massive followings with no real engagement. This isn’t to say that social media will become void in terms of digital marketing, but marketers do need to understand the impacts it could have. Regardless of where these source users are from, you can choose countries to target with for the lookalike audience – and one source audience can produce up to 500 lookalike audiences! Social media marketing is a huge task, especially when you’re active across many different channels. Now you’re feeling ready to dive into social media marketing, here are some of our top tips for your strategy in 2020 for Instagram and Facebook…. Free for Hopper HQ customers • Updated October 2017. We have given our predictions for the social media trends of 2020 and beyond in this article. With those kinds of figures, it’s no surprise that businesses put so much effort into social media marketing. There’s no straightforward answer to this, and social media marketing isn’t a one-size-fits-all solution. When your audience share your content, they become your channel of distribution. As well as TikTok, a good platform to invest in for those looking to encourage e-commerce sales through social media could be Pinterest. This will help to determine which social channels will be most effective for your objectives. Following on from the power of video on Facebook, going Live should be another strategy in your social media marketing plan for 2020. 5. Clearly outline your audience demographic, and go into as much detail as possible: age, gender, location, hobbies, interests, challenges they face, where they hang out, what other brands they like – the lists can go on and on. With business social media accounts, you have access to insights such as reach, impressions, engagement as well as information about your audience demographics, such as age, gender and location. Link in bio for T&Cs #giveaway #competition #12daysofbeauty, A post shared by Revlon UK (@revlon_uk) on Dec 6, 2018 at 12:00am PST. Last but definitely not least! It’s all well and good putting out excellent material and engaging with your audience, but if you aren’t listening to the numbers you won’t learn what works best. For more information on Facebook Lookalike Audiences, check out their help centre guide! Despite it being more and more difficult to get organic engagement on Facebook, there’s still plenty of ways you can increase your reach and grow a community on the social network…. Remember, however you decide to portray your brand on social media, the important thing is that you stick to your guidelines! 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