A good example is the convergence of communication and imaging technologies on a mobile device designed to make calls and take pictures - two unrelated technologies that converge on a single device. He theorized that convergence is as follows: First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice messages. An example of Synergy would be the Skyfall advertisements that were featured along side other products like Coca Cola. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. Addition of multiple languages into films and videos to broaden global interest. In this emerging media system, what might traditionally be understood as media producers and consumers are transformed into participants who are expected to interact with each other according to a new set of rules which none of us fully understands. Media convergence is the tendency for different types of media to become more similar with time. Most new decives are now cappable of doing simular things bluring the lines between there orginal uses. 1.1.1. The cartoon implies that the free press is somewhat the foundation of democracy. Initially, most newspapers and other print products had little to no internet presence. Academia.edu is a platform for academics to share research papers. Media convergence is the interlinking of computing and other information technologies, ... Another example is the convergence of different types of digital contents. By Steve Lohr. The larger point here is that in an increasingly converging media world, offline media channels and offline data sources can be used more effectively in the digital marketing spectrum and also, mobile needs to be looked at in alignment with other media channels and not in isolation. Media Convergence. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Corporate convergence can be highly beneficial to companies. For example SMS voting became popular in the present times and increased audience interactivity in the case of both print (such as newspaper) and broadcasting media (such as television and radio). Today is the age of convergence and digitization of all other forms of media into one most powerful of all other forms. Examples of technological convergence. Forums, chats and other tools that allow people to socialize, share information and form communities. Through innovation this is starting to have wider reaches on so many devices. C) 1. Diversify products to draw in consumers The Current Media Convergence Landscape – The Product of Three Factors . 2. The convergence of media technologies and the digital forms of access and delivery offer even more ways for the audiences to engage with the media. Another example to prove the importance of media convergence is an integration of the BBC and new media. An example of technology convergence is smartphones, which combine the functionality of a telephone, a camera, a music player, and a digital personal assistant (among other things) into one device. Games Digital games and virtual environments. In this scene you can clearly see a bottle of Heineken in Bonds hand, this is product placement. It is the convergence of many media technologies allowing one media … Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. A tablet computer is another example of technology convergence. Xbox started off as a gaming console, but has turned into much more. However, there are other categories of convergence at play, too, identified by media scholar Henry Jenkins. Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. According to Harry Strasser, former CTO of Siemens "[digital convergence will substantially impact people's lifestyle and work style]". For most of the 20th century, media content was delivered through particular platforms, such as books, newspapers, magazines, radio, television, cinema, and video games. Advantages of Economic Convergence. Disney is made up of five different divisions, including: Divisions Walt Disney… As technology advances, convergence of media change to keep up. An overview of how different media industries work together. The definitions of convergence in other fields than media are somewhat similar to each. Provide some examples of media convergence that you witness in your everyday experiences. Media convergence has also thrown up new challenges for policy. Microsoft, the creator of the Xbox One, shows convergence themselves by expanding into the industry of game consoles, but I think the Xbox One itself is a better example of convergence when it comes to media convergence. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. The worlds of technology and social media are racing forward at a blistering pace, and innovations from both worlds are increasingly crossing over and permeating our lives. - the launch of a film in theaters as well as on demand via a satellite television provider, on the iPad, and streamed over the Internet - the simultaneous release of a music CD in stores, streaming for free on the Internet, and available for temporary download through a music site. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. In other words, whether or not media convergence presents more opportunities than challenges to both media producers and consumers. The speed with which media convergence has been developing since 2000 is due to three factors: Digitization: The increasing speed and delivery of content on the Internet and other digital media (see diagram above). Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. Applications Applications is a general term for software that people use including mobile apps. Convergence occurs within the brains of … This form of communication will bring development in each and every sphere today and may be in the future to come. Defining media convergence The flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. By linking this form of convergence with the other two, media such as advertising billboards, radio stations, SMS, and television networks, will be able (in a near future) to instantaneously converge to the Internet by using smartphones. An example of Convergence cultrue in simple terms can be explained with a smart phone this is a new media device with both old and new copabilites for viewing media, such as reading a book on your mobile. June 29, 1998 ; See the article in its original context from June 29, 1998, Section A, Page 1 Buy Reprints. Aside from telecommunications and media, technological convergence is starting to pervade other old-line industries. Convergence is the coming together of two different entities, and in the contexts of computing and technology, is the integration of two or more different technologies in a single device or system. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. We’d love to hear any thoughts/challenges and happy to share more if you’re curious. Convergence in the marketplace. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). Such items offer radio, calendar, calculator, games and so much more, despite being a singular object. It allows them to reduce the costs of labour, materials and management. other. Culture: 1.1. What is Synergy and Media Convergence? Advertisers can receive package … Ten years ago, the BBC began to explore the digital living space of the media convergence and their own development problems (Raboy, 2008). For example, a mobile phone is expected to make and receive calls and text messages. What is the message of this cartoon? The joining of multiple media technologies. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. Convergence is built on the idea of the merging of the three Cs: computing, communication, and content. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. Which of the following are examples of media convergence? A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. Our cellphones, smart TVs, the Internet, and laptop are some of the examples of media convergence. View on … The CBC radio program q, for example, is broadcast on CBC Television. Convergence does not occur through media appliances - however sophisticated they may become. Developed especially for convergence, the tablet computer combines multiple devices into one device that you can carry … Convergence is a word that manages to describe technological, industrial, cultural and social changes (Henry … Appropriative media: media culture that takes and remixes images, videos, or ideas to create something totally new. They can use the same media content across several media outlets. For example, a fan produced music video may become more popular than … Convergence of media has allowed the multiple sources of media to merge and/or balance their efforts off one another, including printed media, broadcast media and digital media (Friend, Challenger, McAdams, 2005, p. 95). Xbox One now offers consumers a music player with Xbox Music and countless other services. One of the areas of particular concern when examining positive and negative consequences of media convergence is media ownership (Jenkins, 2006). Question 1: The textbook defines media convergence as “the coming together of computing, telecommunications, and media in a digital environment” (McIntosh and Pavlik 7). An example of media convergence can again be seen in Skyfall. Media Convergence by Madison Roberts 1. Smartphone apps can drive media convergence. Corporate/Financial 2.1. Graphics Graphics such as signs, billboards, digital advertising, t-shirts and product packaging. What are other examples of media convergence? It also has its own web site and YouTube channel. We ’ d love to hear any thoughts/challenges and happy to share research papers and such has become the of! 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