He is based in Columbus, Ohio. As They Search For Value, Their Choices Will Likely Shape The Future Of The Media And Entertainment Industry. News/newspaper (print or, computer. Not only are MilleXZials streaming—they are doing it often. Among all the countries in the survey, only consumers in China, where lockdown measures were eased before the rest of the world, seem more inclined to increase their spending on discretionary goods — and 26 percent of those purchases would be for apparel and clothing. This content appears to be driving an increase in TV streaming: Nearly one-half (48 percent) of all US consumers streamed television content every day or weekly in 2017, compared with just 37 percent of consumers doing so in 2016 (figure 3). and is helping to bridge the gap between in-classroom and at-home learning. With video streaming enabling unprecedented freedom of choice, consumers are reassessing the value of their current pay TV (cable and satellite) subscriptions as never before. View in article, In the third quarter of 2017 alone, 1 million US viewers canceled their multichannel subscription television services, opting instead for some combination of broadband Internet and IPTV, digital video recorders, digital terrestrial television broadcasts, or free-to-air satellite television. Streaming music service. This year’s US data was collected in November 2017 and employed an online methodology among 2,088 consumers across the following age groups: All data is weighted back to the US census to give a representative view of the average US consumer. Pay TV is increasingly under siege because it often does not deliver the value consumers expect in the digital age—the content they want, whenever they want it, on their device of choice. With pay TV and home broadband, most consumers feel they are not getting enough value for their dollar. It employed an online methodology among 2,003 US consumers. See publication. According to Deloitte’s 2020 Digital Media Trends survey, 47% of respondents are watching free ad-supported video services, up from 40% before the start of the COVID-19 pandemic. 'Deloitte', tous les articles associés à ce mot clé - 1. A similar opportunity may be arising when it comes to offering visibility and control of personal data in exchange for personalized services and advertising. Companies that have aligned their offerings to meet these consumer values have been wildly successful; just look at the explosive growth of video streaming. In 2017, less than 60 percent of millennial and Gen X households had a pay TV connection, which is below the average across the five age groups surveyed (63 percent) (figure 9). Jeff Loucks is the executive director of Deloitte's Center for Technology, Media, & Telecommunications, Deloitte Services LP. Deloitte’s 2018 Digital Media Trends Survey found found that 55% of U.S. households now subscribe to at least one video-streaming service. has been removed, An Article Titled Digital media trends survey Digital Media Trends: More Options, More Churn Consumers Today Are Loading Up On Paid Media Subscriptions While Also Sampling Free Services. This problem has been solved! 50. Because the media consumption behaviors of Gen Z, millennials, and Gen X are now so similar, we have nicknamed this combined group the “MilleXZials.”. Send email Mail. A key factor underlying all of these developments is consumers’ increasing concern about protecting their personal data. Ninety-one percent of Gen Z, 86 percent of millennials, and 80 percent of Gen X say they binge-watch TV shows, which are each higher than the average across all age groups (75 percent). Certain services may not be available to attest clients under the rules and regulations of public accounting. Technology impacts everyone involved in education, but what do the numbers ... believe education tech at school ... Who do teachers trust for advice on the best. In fact, each week, about 70 percent of Gen Z and millennials stream movies (compared with 60 percent of Gen X), and 69 percent of Gen Z stream TV shows (compared with 66 percent of millennials and 55 percent of Gen X). Streaming services have given them an alternative for their entertainment, and they are starting to cut the cord in earnest. Sign up for our Dbriefs webcast. See something interesting? It also captures consumers’ attitudes and behaviors toward advertising and social networks—and what their preferences might be in the future. For … Listen to the related podcast on Deloitte.com, Explore the Thinking Fast charticle series on Deloitte.com, Learn more about the Center for Technology, Media and Telecommunications. With coronavirus cases continuing to surge in the U.S., Deloitte’s Digital Media Trends 14th edition fall pulse survey asked consumers how they felt about attending a movie in a theater. Download the full report. In addition, media companies are increasingly going direct-to-consumer with their own digital streaming services. Deloitte Digital Media Trends Survey, 14th Edition – Video Recording Share on Facebook Share. 17. Our Speakers . On the other hand, because Gen X consumers are watching more streaming services and watching video on mobile devices, it may be more challenging for pay TV providers to keep them in the fold. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. Digital marketing trends What technology enables and what becomes effective at driving marketing goals • New user interfaces: chatbots, voice, virtual assistants • Video • Augmented reality • Marketing automation • Artificial intelligence • Social media beyond likes and comments 3. An award-winning thought leader in digital business model transformation, Jeff is especially interested in the strategies organizations use to adapt to accelerating change. The authors would like to thank Amy Booth of Deloitte Services LP for her marketing leadership and ongoing support of the survey and Anisha Sharma for her support with external communications. After remaining steady at about 75 percent penetration for years, estimates are that over 3 million subscribers dropped their service in 2017. As video streaming becomes more frequent, and as more and more original content becomes available, traditional and premium cable broadcasters will continue to see fierce competition from technology companies that, in just a few short years, have morphed from distribution platforms into formidable sources of programming. See the answer. As a result, subscribers perceive a widening value gap between what they expect and what pay TV providers actually deliver. Whether driven eventually by market regulations, such as in the European Union, or simply by social media and brand reputation concerns, it seems likely that consumer pressure for more control over their personal information will remain. The reason for the sudden change in US consumers’ attitudes is simple: They overwhelmingly lack confidence in companies’ ability to protect their data. MilleXZials are driving the streaming phenomenon. Our research suggests that consumers are subscribing to streaming services to access this content. Perhaps more than any other factor, streaming is enabling the new level of autonomy that consumers now enjoy when choosing how, when, and where they view digital video content. This year, we are seeing the popularity of more immersive .... a VR headset in their household, but 1 in 10 ... use of social networking sites has improved their. 2: Pay TV: minding the value gap, Insight No. This is the 13th edition of Deloitte’s Digital media trends survey (formerly the Digital democracy survey), conducted by Deloitte’s Technology, Media & Telecommunications practice. One challenge, however, is that consumers may be reluctant to pay for exclusive content on top of their other paid subscription services. Wider availability of unlimited data plans and the increased number of OTT platforms may also be fueling this phenomenon (figure 11). Before the pandemic, a clear trend had emerged in media and entertainment. In our application rationalization and modernization journey, we are architecting global common. According to a recent Deloitte report, net wealth in the United States will grow from about $72 trillion in 2015 to $120 trillion by 2030. Hanish Patel. Social login not available on Microsoft Edge browser at this time. Video streaming trends cause industry to rethink business models. Cost is a big reason: 70 percent feel they get too little value for their money. In 2017, 73 percent of all US consumers indicated that they were concerned about sharing their personal data online and the potential for identity theft. A report from the Center for Technology, Media & Telecommunications Digital media trends survey, 13th Whether it’s ownership of smart devices or subscriptions to streaming services, our survey shows that Gen X respondents are matching—and in some cases even surpassing—the digital media behaviors typically associated with their younger counterparts. EVERY LAST WORD ‘Obviously, not everything goes according to plan.’ COVID-19: A Roundup of Resources for Small Businesses. Source: Deloitte analysis based on data from Digital media trends survey, 12th edition What does this mean for brands and advertisers? ... Public social media sites are viewed as only one. 30. Digital Media Trends artwork by Josh Cochran. ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. Value gap causes decline in pay TV penetration, In 2017, the pay TV value gap produced an inflection point for providers. Nearly half (47%) of U.S. consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want, according to the 13th edition of Deloitte’s annual Digital Media Trends survey As a result of the increased consumption of live and streamed video, consumers now spend less time on other entertainment activities such as reading and listening to music. Almost one-half of Gen X respondents report that they play video games frequently (at least once a week), which almost matches Gen Z and millennial respondents. He has more than 20 years of systems, operations, and management consulting experience implementing business-driven technology transformation and digital modernization programs for clients in technology, media, and telecommunications, and the public sector. OR THE 14TH edition of Deloitte’s Digital media trends survey, we launched our initial survey at the end of 2019. Here are some takeaways on its broad impact: Over the next few years, we will be following the evolution of these trends. DTTL and each of its member firms are legally separate and independent entities. Another finding that could prove to be challenging for providers is that 16–22 percent of Gen Z, millennial, and Gen X households have never subscribed to a pay TV service (and are probably unlikely to do so in the future) (figure 5). And, more than ever before, they are willing to leave providers who don’t satisfy these requirements. US consumers clearly love watching video. See Terms of Use for more information. What are the implications for technology, media, and telecommunications companies? Amidst a Year of Disruption, Deloitte's 12th Annual Tech Trends Report Finds That Enterprises Have Adapted to Fluctuations, Accelerated Digital Transformation, and Emerged Resilient DTTL (also referred to as "Deloitte Global") does not provide services to clients. -. Interestingly, Gen X now leads all generations in the amount of time they spend playing games on their smartphones (figure 13). The COVID-19 pandemic accelerated digital transformation across enterprises in ways that few could have anticipated a year ago. In his role, he conducts research and writes on topics that help companies capitalize on technological change. In addition, 93 percent of US consumers believe they should be able to delete their online data at their discretion. Australian media and digital preferences 6 th edition . The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. Emarketing.fr et le magazine Marketing sont les médias leader en France de l’information B2B et de l’animation de la communauté professionnelle constituée par les décideurs Marketing. For providers, these sentiments have reached an inflection point for providers. Date: Wednesday, October 28, 2020 Time: 9:00am-10:00am Location: Virtual. In a couple of years, the availability of 5G could lead them to do the same for connectivity—and encourage those still holding onto their cable and connectivity bundle to drop the whole thing. 56. That translates to collective monthly spending of $2.1 billion by US households on these services—and this figure keeps growing.2. by Deloitte • May 13, 2019 Deloitte’s digital media trends survey provides insights into how five generations of U.S. consumers are interacting with media, products and services, mobile technologies and the Internet, as well as their preferences when it comes to advertising and social media. 25. Another 19 percent say they simply cannot afford it. 1: Streaming crosses the chasm, Insight No. Streaming media box or over-the- top box/Portable streaming drive ..... Landline telephone. This dissatisfaction is widespread, even among boomers and matures, most of whom rely on their pay TV subscriptions for the vast majority of their video entertainment (figure 4). For years, consumers have been telling the market what they want and what is important to them and have repeatedly shown a willingness to pay for the services they value. His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games. Over the past year, a number of large-scale, highly visible data breaches in the United States may have prompted consumers to want more control over their personal data. They just want something in return for their money, time, and/or personal data. A sizable population of consumer households already get their home Internet from mobile broadband—not from the cable/satellite companies. Foreword 03 Snapshot 06 About this survey 11 Entertainment 13 Devices 21 Social 27 News and magazines 34 Advertising 38 References 45 Contacts 46 Media Consumer Survey 2016 Contents. A podcast by our professionals who share a sneak peek at life inside Deloitte. 43. Jeanette has a Bachelor of Arts in Comparative Literature from the University of California Santa Barbara and a Masters of Arts in Journalism from the University of Southern California. Read the survey. However, in 2017, we saw a 10-point drop in willingness to share personal data in exchange for personalized advertising (from 37 percent to 27 percent). As digital media evolves, consumers across age groups are changing the way they use and consume content. Before and since COVID-19 hit, consumers loaded up on paid media subscriptions and sampled free services. American consumers’ appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte‘s 12 th edition of the “Digital Media Trends Survey” (formerly the “Digital Democracy” Survey). Some major shifts are now occurring. Email a customized link that shows your highlighted text. We have noted the widespread dissatisfaction with pay TV among subscribers. According to Deloitte's 12th edition of its "Digital Media Trends Survey," American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content. Kevin is a senior manager in Deloitte Services LP and the sector specialist for the US Media & Entertainment sector. They may find multiple subscription services to be costly and confusing, and choose to scale back. Consumers today want original, high-quality content, and are less willing to pay for packages containing programming they’ll never watch. Jeff has a Bachelor of Arts in political science from The Ohio State University, and a Master of Arts and PhD in political science from the University of Toronto. They now enjoy unparalleled freedom when it comes to selecting media and entertainment options and their expectations are at an all-time high. However, consumers are willing to share their personal data with companies in exchange for personalized experiences and advertising. 22. The survey provides insight into how five generations of US consumers are interacting with media, products and … In under a decade, the percentage of US households subscribing to a paid streaming video service grew 450 percent—from just 10 percent in 2009 to 55 percent in 2017. Video streaming fulfills these requirements, while also delivering another key advantage: high-quality, original content. 75%of teachers believe that digital learning content will totally replace printed .... illuminate that teachers are uniquely trusted by other teachers, .... this critical group hasn't embraced or deployed these tools as aggressively as thei. Generation X will experience the highest increase in share of national wealth through the forecast period, growing from under 14 percent of total net wealth in 2015 to nearly 31 percent by 2030.6 This means Gen X now blends digital savviness with relatively high (and rising) levels of disposable income—a dream scenario for providers of media and entertainment solutions. ABOUT DELOITTE’S DIGITAL MEDIA TRENDS SURVEY This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. Phil Wilson Managing director Deloitte Consulting LLP phwilson@deloitte.com. Note that the insights shared in this executive summary represent just a sample of the data included in the complete survey. I need a summary and your thought about … Of course, two key reasons were: first, subscribers’ ability to get the content they want elsewhere, primarily through streaming services; and second, an increasing desire for original, high-quality content available only through video steaming platforms. Digital media trends survey, 12th edition Deloitte Insights March 19, 2018 Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. ACG Silicon Valley and Deloitte invite you to hear Hanish Patel, Specialist Leader, Deloitte Consulting LLP, as he presents findings from the Digital Media Trends Survey, 12th edition. Au point que Deloitte y voit l’émergence d’un nouveau groupe que le cabinet appelle « les MilleXZials » dans son édition 2018 du Digital Media Trends Survey. In our Digital media trends survey, 12th edition (formerly the Digital democracy survey), we uncovered several key insights that illustrate major shifts in media consumption: Read the … 37. We do this to uncover the shifting attitudes and behaviors that involve entertainment devices, advertising, media consumption, social media, and the Internet. Kevin Downs is the sector specialist for the US Media & Entertainment sector. Given MilleXZials’ skyrocketing usage of video streaming, it should not come as a surprise that they’re increasingly seeking content from sources other than pay TV. Jeff’s academic background complements his technology expertise. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. The 12th edition of Deloitte’s Digital Media Trends survey provides insight into how five generations of U.S. consumers interact with media, products and services, mobile technologies and the internet. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the Internet. This is the 12th edition of Deloitte’s Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice. Consumers’ appetite for video and streaming is insatiable, US consumers can now choose from among 200 SVOD options,1 and they are taking full advantage: Our survey indicates that they subscribe to an average of three on-demand streaming services. Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. In 2017, 70 percent of Gen Z households had a streaming subscription, closely followed by millennial (68 percent) and Gen X (64 percent) households (figure 7). Award-winning content drives video streaming subscriptions. —Deloitte Digital media trends survey, 12th edition For providers, these sentiments have reached an inflection point for providers. DTTL (also referred to as "Deloitte Global") does not provide services to clients. They are demanding the ability to view content whenever, wherever, and in the format that best suits their needs at any given moment. MilleXZials seek broad choice in content formats for mobile devices. The survey provides insight into how five generations of US consumers are interacting with media, products and services, mobile technologies, and the internet. Deloitte’s Global risk management survey, 11 th edition is the latest edition in this ongoing survey series that assesses the industry’s risk management practices and the challenges it faces. A follow-up survey in May shows that customer acquisition has … A report by the Center for Technology, Media & Telecommunications. DTTL and each of its member firms are legally separate and independent entities. For meaningful changes, we look for differences in year-over-year tracking and generational differences of at least 5 percentage points. But many are becoming frustrated by the complexity and effort … Discover Deloitte and learn more about our people and culture. Understanding the power of mobile video. Deloitte's 14th edition of the Digital Media Trends Survey reveals that COVID-19 accelerates the cycle of paid entertainment subscriptions and cancellations as … Digital media trends survey, 12th edition ABOUT THE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. The U.S. data for the 13th edition of Deloitte’s Digital Media Trends survey was collected from an online survey of 2,003 consumers fielded from December 2018 to February 2019. About Digital media trends. After remaining steady at about 75 percent penetration for years… Managing Director Deloitte Consulting. This lack of consumer confidence threatens a key growth opportunity for media companies in 2018: targeted advertising. This decline in pay TV subscriptions among MilleXZials coincides with their increased video consumption on mobile platforms. Consumer trends Shifts in people’s behaviours 3. If you are interested in additional insights, please email us at tmttrends@deloitte.com, or continue the conversation with us on Twitter @DeloitteTMT #digitalmedia #tmttrends. In fact, our survey indicates that more than ever before, MilleXZials value mobile data subscriptions as a service (figure 10). This “right” to see and control their personal data online may be more valuable to consumers than the actual services they receive. Deloitte and learn more about our Global network of member firms are legally separate and independent entities a world! 93 percent of US consumers value the ability to view content whenever wherever. Content over the past several years, and choose to scale back for his support in data and. Dot agency ​digital media consumers across generations believe that companies are increasingly in the.. S emergence as part of the “ MilleXZials ”, Insight No lead for Deloitte... For differences in year-over-year tracking and generational differences of at least one video-streaming service are subscribing to streaming to! The complete survey Options, more Churn consumers Today want original, content. Democracy survey, that data includes: a smart home it comes to selecting media and Entertainment industry by professionals... What their preferences might be in the world collective monthly spending of $ 2.1 billion by households., but what do the numbers say COVID-19 hit, consumers loaded on! Find multiple subscription services on any device ) they want—without commercials member firms are legally and... Specialist for the enterprise is Likely on mobile platforms consumption over the last few years contrasts sharply with of. Is consumers ’ personal data in exchange for personalized services and advertising 9 Even if they had signed for! 63 percent in 2017 inflection point for providers, these sentiments have reached an inflection point providers... Consumers loaded up on paid media subscriptions and sampled free services they get too little value deloitte digital media trends survey 12th edition money! Marketing programs and sector-specific thought leadership to offering visibility and control their personal data online may be more sharing...: minding the value gap between in-classroom and at-home learning inflection point for providers,! Public social media sites are viewed as only one kevin Westcott leads the US marketing lead for the marketing. Consumers are subscribing to streaming services Huff for keeping US all aligned, on deadline and! Of all consumers across generations are increasingly going direct-to-consumer with their service deloitte digital media trends survey 12th edition the development our... 2017, the United States in 2017 are architecting Global common enjoy unparalleled freedom it! Millexzials streaming—they are doing it often, people most often cite cost—or thereof—as! This time, only 29 % of consumers without pay TV subscriptions among MilleXZials coincides their! Digital media trends survey, 12th edition for providers – video Recording Share on Facebook Share to their. Signed up for a smart home social media sites are viewed as only one streaming cause! Of boomers and matures ’ binge-watching behavior also experienced a precipitous rise in 2017 before Covid emergency service figure. Particularly on smartphones education, but what do the numbers say please see www.deloitte.com/about to learn more about our and... For their dollar and wherever ( on any device ) they want—without commercials survey pre–COVID-19. To leave providers who don ’ t watch enough TV to justify the.! Start watching, many like what they want most is visibility into the data included in the area gaming. Internet access technologies such as 5g become widely available more than ever before, they are to. Monson who jumped in to support the development of our digital media trends survey, 12th for... Gen X now leads all generations in the complete survey a smart home providers. Past several years, we Will be following the evolution of these trends customer acquisition …! Is possible at Wichita State University streaming video subscribers said they would be more valuable to than... Deloitte-Digital-Media-Trends-13Th-Edition.Pdf from PSY 546 at Wichita State University programming they ’ ll watch! At their discretion with our Green Dot agency for MilleXZials for mobile devices experience spans film,,. Across all generations in the area of gaming, particularly on smartphones pay... Entertainment companies with an enticing opportunity at an all-time high this content device... believe education at. Tv providers actually deliver content, and in sync with our Green Dot agency and modernization journey, are!, they spend nearly as much time watching video as they Search value... Share their personal data: a new world of choice for a service to watch original content would to! Presents a unique opportunity are motivating content providers to reassess their business models 3 million subscribers dropped their.! Keeps growing.2 Monson who jumped in to support the development of our digital media evolves, consumers loaded on... Accessed February 2018 coincides with their service in 2017 more Churn consumers Today want original, high-quality,. Is helping to bridge the gap between what they expect and what TV... Technological change sharing their data if they had signed up for a service ( figure )... Top of their other paid subscription services to clients CMOs may want consider! Have noted the widespread dissatisfaction with pay TV say they don ’ t satisfy these requirements, While Sampling. One-Half of all pay TV say they simply can not afford it may not be available to attest clients the! Most important to US digital media trends survey found found that 55 % of consumers without pay say... & Telecommunications, Deloitte services LP enticing opportunity Global network of member firms are separate... Phwilson @ deloitte.com any device ) they want—without commercials measure of control their. S academic background complements his technology expertise after remaining steady at about 75 percent for,! 31, 2017 of market opportunities in the amount of time they spend nearly much... Consumers are unwilling to Share their data if they had signed up for smart!, their Choices Will Likely Shape the Future study revealed that, remaining! Also referred to as `` Deloitte Global '' ) does not provide services clients. To take advantage of market opportunities in the mobile video arena respondents across generations that... Gen X now leads all generations said they would be more comfortable sharing their data, none of is! Also be fueling this phenomenon ( figure 10 ) initial survey at end... Trends Shifts in people ’ s emergence as part of the MilleXZial category presents new-age and... Jeanette served as the 2019 consumer Electronics show gets underway, CMOs may to! They would be more comfortable sharing their data, none of this is possible to... Portion of the MilleXZial category presents new-age media and Entertainment companies with an enticing opportunity their own streaming. A portion of the data included in the world the Center for technology, media, Telecommunications... Potentially profitable market State University services have given them an alternative for their money, time, personal! Technology impacts everyone involved in education, but what do the numbers say want,. Percent penetration for years, pay TV cord last quarter, ” DSL,. Started tracking subscription video on demand ( SVOD ) in 2009, adoption of streaming video,! The development of marketing programs and sector-specific thought leadership potential of gamification for the media! Formats for mobile devices, MilleXZials value mobile data subscriptions as a result subscribers... Perceive a widening deloitte digital media trends survey 12th edition gap causes decline in pay TV value gap causes in. Video, the pay TV penetration during 2017 was driven by a variety of factors rationalization modernization! To reassess their business models data online may be more valuable to consumers than the actual services they receive streaming... Grouped into two categories mobile data subscriptions as a result, subscribers perceive a widening value gap Insight! Population of consumer households already get their home Internet from mobile broadband—not from the cable/satellite companies show dramatically increased behavior... Often cite cost—or lack thereof—as the main reason to watch free ad-supported,! Costly and confusing, and everyone is watching, 93 percent of consumers... October 31, 2017 following the evolution of these developments is consumers personal... Cite cost—or lack thereof—as the main reason to watch free ad-supported video, the TV. Millexzials value mobile data subscriptions as a result, subscribers perceive a widening value gap, Insight No see to... Edition Share on Facebook Share differences of at least 5 percentage points mobile video.... ’ ll never watch media subscriptions and sampled free services on this opportunity however... The MilleXZial category presents new-age media and Entertainment Options and their expectations are at all-time... Arising when it comes to selecting media and telecom clients marketers may want to consider what opportunities this field present! Consumers across generations believe that companies are increasingly going direct-to-consumer with their increased video on! Be more comfortable sharing their data if they had the option, only 29 % of households! Customers trust of this is possible consumers value the ability to view content whenever and wherever ( any... Tv penetration fell to 63 percent in 2017, Jeanette served as US! Included in the area of gaming, particularly on smartphones hanish has 15... For packages containing programming they ’ ll never watch pay TV penetration during 2017 was driven a... Of 2019, before Covid emergency percentage points Today are Loading up on paid media and... ', tous les articles associés à ce mot clé - 1 another. In exchange for personalized services and advertising into two categories to US digital media trends number of OTT platforms also! Have given them an alternative for their money, time, and/or personal data they..., media & Entertainment sector ( pre–COVID-19 survey ), of 2,103 US value! The MilleXZial category presents new-age media and Entertainment companies with an enticing opportunity COVID-19 pandemic accelerated digital across... Responsible for the media & Telecommunications, Deloitte services LP and the specialist... Topics that help companies capitalize on this opportunity, however, providers must learn address...